The patients greatly appreciate receiving personalized and informative videos from their own doctors, via trusted communication channels of the hospital, throughout their treatment journey. These videos aid in better understanding and management of their illnesses, positively impacting their healthcare outcomes.
Moreover, this service not only surpasses patient expectations but also strengthens Sunrise Hospitals' healthcare offerings, resulting in heightened patient engagement and commercial success.
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Facilitated by patented workflows, the Show & Tell app empowers Kunal to effortlessly create personalized video presentations by integrating slides containing approved visual-aid content and recording selfie videos that detail the products.
..See more. Kunal then shares these videos with doctors through the company’s WhatsApp for Business channel as well as via other traditional communication channels such as SMS and email.
Doctors receive these videos directly from Alpha Biopharma's WhatsApp for Business account, ensuring better open rate due to the trusted nature of this communication channel. Kunal’s customized messages contribute to fortifying this personal connection with his doctors. It also enables doctors to access the video content at their convenience, reinforcing the insights from their past in-person discussions with their MRs about Alpha Biopharma's offerings. Additionally, they can utilize the call-to-action feature to inquire about any product-related queries they may have.
This approach not only facilitates effective communication between Alpha Biopharma's MRs and doctors but also augments their face-to-face interactions by providing on-demand follow-up information when the MRs are away from their doctors. ..See less.